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CUPRA X Football Australia

Game on: CUPRA partners with Football Australia to inspire the new generation of football talent.


CUPRA is set to become the official automotive partner of Australia’s national teams.

CUPRA is pleased to announce it is the official automotive partner to Australia’s national football teams. The exciting news means Australia’s newest performance car brand will play an integral role in supporting the development of the world game in this country – now and over the next three years.

CUPRA has partnered with Football Australia to support the men’s Socceroos and women’s Matildas national teams, as well Australia’s national youth teams. The partnership will help bolster the chances of the men’s and women’s teams as they mount their World Cup campaigns in 2022 and 2023 respectively, not to mention their chances of winning Olympic gold in 2024.

Perhaps most importantly of all, CUPRA will play a key part in identifying and nourishing Australian talent at a grassroots level. This includes delivering exciting experiences and once-in-a-lifetime opportunities for players and fans of the game alike.

Partners in success

It’s difficult to think of a better match than between Australia’s most evocative new car brand and Australia’s national football teams. Socceroos and Matildas players are known for their spirited performances on the pitch – and fans of football for their wild passion. Both are hallmarks of the CUPRA brand, which is set to launch in this country with a unique, expressive and performance-led vehicle range. Befitting its Barcelona origins, CUPRA counts itself as global official partner and official automotive partner of the FC Barcelona football team.

CUPRA Australia Director Ben Wilks says he’s overjoyed CUPRA will help support Australia’s national teams as they take to the world stage.

“To be partnering with our national women’s and men’s team throughout not one, but three, global tournaments is a source of immense pride for the entire CUPRA Tribe,” he said, referring to CUPRA’s passionate fan base.

“We can’t wait to get behind the teams in their quest for glory and share our passion with the fans.”

Watch this space for more announcements from CUPRA about the launch of its performance range in Australia later this year – and for news about how CUPRA will help Australia’s national football teams take on the world’s best.

CUPRA is the official automotive partner of the Socceroos and Matildas


With $500 Cashback1 on a new CUPRA

To help support the passion of Australian Football fans, if you or your family are registered to a football team, you could get $500 Cashback on a select CUPRA models1 – that’s on top of existing retail offer! 

All entrants go in the running of winning a Matildas jersey signed by the FIFA Women’s World Cup 2023 squad.

1. Place a deposit on any MY23 CUPRA Formentor, Leon or Ateca
2. Provide your or your immediate family member football club registration to your CUPRA Specialist
3. Get a $500 Cashback1 upon delivery of your CUPRA!

Find your nearest CUPRA Garage

*1Cashback offer is only available for new CUPRA Leon, Formentor or Ateca vehiclespurchased and delivered between 21 September 2023 and 31 December 2023. For Eligible Customers only with a valid Football Australia 2023 player registration. $500 amount will be transferred by way of direct deposit to the nominated Australian bank account of the customer named in the vehicle sales contract by your CUPRA Garage within 60 days of taking delivery. Only one cashback amount may be claimed per Eligible Customer, not transferable. Terms and conditions apply: click here to find out more.