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CUPRA X Football Australia

Game on: CUPRA partners with Football Australia to inspire the new generation of football talent.

Sydney, 13 April 2022

CUPRA is set to become the official automotive partner of Australia’s national teams.

CUPRA is pleased to announce it is the official automotive partner to Australia’s national football teams. The exciting news means Australia’s newest performance car brand will play an integral role in supporting the development of the world game in this country – now and over the next three years.

CUPRA has partnered with Football Australia to support the men’s Socceroos and women’s Matildas national teams, as well Australia’s national youth teams. The partnership will help bolster the chances of the men’s and women’s teams as they mount their World Cup campaigns in 2022 and 2023 respectively, not to mention their chances of winning Olympic gold in 2024.

Perhaps most importantly of all, CUPRA will play a key part in identifying and nourishing Australian talent at a grassroots level. This includes delivering exciting experiences and once-in-a-lifetime opportunities for players and fans of the game alike.

Partners in success

It’s difficult to think of a better match than between Australia’s most evocative new car brand and Australia’s national football teams. Socceroos and Matildas players are known for their spirited performances on the pitch – and fans of football for their wild passion. Both are hallmarks of the CUPRA brand, which is set to launch in this country with a unique, expressive and performance-led vehicle range. Befitting its Barcelona origins, CUPRA counts itself as global official partner and official automotive partner of the FC Barcelona football team.

CUPRA Australia Director Ben Wilks says he’s overjoyed CUPRA will help support Australia’s national teams as they take to the world stage.

“To be partnering with our national women’s and men’s team throughout not one, but three, global tournaments is a source of immense pride for the entire CUPRA Tribe,” he said, referring to CUPRA’s passionate fan base.

“We can’t wait to get behind the teams in their quest for glory and share our passion with the fans.”

Watch this space for more announcements from CUPRA about the launch of its performance range in Australia later this year – and for news about how CUPRA will help Australia’s national football teams take on the world’s best.

CUPRA is the official automotive partner of the Socceroos and Matildas

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