CUPRA DARK MODE presented by Nine
On Thursday 18 June 2026, CUPRA transformed Sydney's Machine Hall into DARK MODE, an immersive one-night experience celebrating the Australian unveiling of the new CUPRA Formentor.
Bringing together music, light, design and performance, DARK MODE reflected CUPRA's challenger spirit in an unforgettable evening that immersed guests in the brand's bold vision.
One night. One reveal.
Hosted in the industrial surrounds of Machine Hall, the experience culminated in the Australian debut of the new CUPRA Formentor. Guests were among the first in the country to see the reimagined vehicle, revealed through a dramatic immersive production created exclusively for the occasion.
Presented in partnership with Nine, the evening featured headline performances from Memphis LK and Anna Lunoe, while acclaimed chef and CUPRA Australia Ambassador Miguel Maestre curated a menu of canapés served alongside beer and wine throughout the night.
Highlights from the night
Australian unveiling of the new CUPRA Formentor
Headline DJ performance by Memphis LK
Live set from Anna Lunoe
Immersive light and reveal theatre
Curated food by Miguel Maestre
Drinks and hospitality in the iconic Machine Hall
The new Formentor
Reimagined, recharged and unmistakably CUPRA, the new Formentor made its Australian debut at DARK MODE, marking the next chapter for one of the brand's most distinctive models.
Thank you
Thank you to everyone who joined us for CUPRA DARK MODE and helped make the launch of the new Formentor a memorable celebration. We look forward to sharing what's next.